[Review] [Music Video] T-ara – Yayaya (Japanese)

Let me just put it out in the open, the entire concept of T-ara‘s “Yayaya” is racist as fuck.

I’m not going to make a big deal out of it, but let’s just call it what it is, you know? Shit is hilariously blatant.

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Even putting that aside, the potential of the Native American cosplay is wasted in mediocre execution. As everybody knows from Halloween, there are a gaggle of slutty Native American clothing options available, but even in Japan, this concept turned out to be a G-rated disappointment. The only saving graces are the cute face painting and headwear.

Plus, in an odd turn of events, the storyline for the music video went from finding and playing with a stranded guy on the beach to dancing and singing on a spaceship.

I don’t even…

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As far as the visuals go, it’s quite plain. There is shit in the background, but the overwhelming amount of space is dedicated to this dead whitish-grey color, which is more appropriate for a winter death scene from movies or television than a cheery idol song.

Furthermore, T-ara have too many expendable members for my taste. Eunjung (in particular), Hyomin, and Soyeon are cute as always, but the rest should never be more than backup dancers in T-ara music videos because their visuals are just way too distracting.

The adorable aegyo interactions between the girls are nice, but they can only carry the MV so far, and its effectiveness is reduced by their director.

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I FUCKING HATE THE DIRECTOR OF T-ARA’S MUSIC VIDEOS!

Hate, hate, hate, hate, hate. So much hate.

Please, somebody let the guy know that he’s making an idol video, not an epilepsy test.

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1) I want to look at the hot girls for a decent period of time so that I can fully appreciate their hotness. Unfortunately, there isn’t a continuous two second shot for the duration of the goddamn music video.

2) I don’t want to feel like my eyes are about to implode on me 30 seconds into watching the music video.

3) It’s hard to enjoy the MV when every 0.0000000000001 seconds there’s the potential for a shot to cut away from awesomeness Eunjung to troll Boram. That’s a game that I never end up winning.

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Needless to say, this wasn’t even close to my favorite music video from them. Hell, it wasn’t even my favorite music video of this song.

Ugh.