Wow. Talk about throwback K-pop.
Pure 90s K-pop look with a 10s corporate K-pop budget.
You know what though? It works perfectly.
It’s a bit hard to explain, but it just felt as if S.E.S. or Fin.K.L could have done this song had it been around back in the day and it would have been a major hit. Plus, and I think I was the only one, but I related the way it was shot and the dance moves to BoA‘s “My Sweetie“, which is worth about eleventy billion points in my book.
Perhaps the telling factor is that the more I watched it, the more I got into it. As embarrassing as it may be to admit at times, this type of K-pop is precisely why I got into it to begin with. So needless to say, getting an updated version from a rookie idol girl group is an awesome surprise.
There’s nothing too complicated going on with the visuals or flow, but the sets were all solidly done and the direction provided a pleasant combination of group dance shots, individual closeup action, and story. Quite frankly, I wish the girls themselves were easier on the eyes, but not much they can do about that, I suppose.
I’ve always thought that A Pink had promise and they’ve followed through on it with “My My“. Is it original? No, but they went back to the roots of what made K-pop so alluring to people like me and they effectively modernized that concept, which isn’t always easy to do.
The music video isn’t shocking, sexy, or dramatic, but it put a smile on my face, and perhaps most importantly, when it was over I found myself wanting to watch it again.