Soompi: Awesome infographic on K-pop.
The Atlantic: Patrick St. Michel makes a solid argument regarding K-pop’s marketing strategies in America.
The forecast is more favorable for Wonder Girls, who mirror Pink Lady’s appropriateness for the time, as their new American single “The DJ Is Mine” features several dubstep-aping portions. Although watching the trailer for their movie can prompt cringes, their TeenNick flick shows that the folks marketing the group know how to zero in on a demographic. Whereas Utada and BoA just showed up in America and presumed being big in Asia would equal sales abroad, Wonder Girls is being introduced—or, for those who saw them open for The Jonas Brothers, further developed—specifically for the teen and tween markets. Given the music industry’s hyper-segmentation, it’s a smart move to focus on the same audience that turned artists like Miley Cyrus and Demi Lovato into household names.
Girls’ Generation, meanwhile, seem poised to repeat the mistakes of previous Asian artists. They released “The Boys” virtually void of promotion, and now will have to hope an established American rapper can give them a boost—although, to be sure, “featuring Snoop Dogg” trumps “featuring Flo Rida” any day. As for 2NE1, they just started their U.S. push, so their stateside shelf life remains unknown.
One is attacking the correct demographic in America, the other is just assuming that everybody in America is their demographic.
I do believe that 2NE1 has the best chance out of all the pop groups to actually make a dent in the mainstream though.