[Review] [Music Video] miss A – Touch

While I love miss A, I’ve never found any one member particularly talented in a star quality sort of way. That used to bother me, but recently I’ve been thinking it might be a part of their success, as they’ve worked extremely well as a combination unit in “Bad Girl, Good Girl“, “Breathe“, and “Good Bye Baby“.

As such, I expected a similar quality from “Touch“, but was left wanting in the end.

Whoever did the part of the music video before the music starts uses some good ass shit, because it’s trippy as hell, and that sort of sets the tone for the music video as a whole.

The pace of the song doesn’t allow for particularly complicated dancing, but I think the intricacies are well executed and generally hold your attention.

The music video includes a high budget feel, cool effects, and nice sets, basically the type of production values that have come to be expected from K-pop, and especially for a marquee girl group like miss A. Also, Fei and Suzy are otherworldly hot in it as usual, so that never hurts the visual aspect of it.

Conceptually though, I thought it missed the mark.

While there was nothing wrong with the concept, I honestly did expect better. Unlike certain assholes (aka IMMATOP), I enjoyed “Breathe” as well as “Good Girl Bad Girl” and “Good Bye Baby”, specifically because the concepts were different from what was being churned out at the time. The reality of this concept though is … well … surprisingly plain. While previous concepts were distinctly miss A, I could fit any number of girl groups into this music video and have it run fine, like Secret or SISTAR.

All in all, it’s a below average concept that’s essentially carried by miss A’s looks and talent. It’s not a bad music video by any means, but in terms of what we’ve come to expect from miss A? It certainly counts as a bit of a letdown.