Ask Asian Junkie looks into why Korean companies don’t debut more solo idols.
I know the training systems are expensive, so wouldn’t it be cheaper to train one artist that is good in all areas rather than a group full of mediocre people like the Wonder Girls’ Sohee?
Damn son, that shit is cold blooded, singling out Sohee of the Wonder Girls like that.
Anyway, yeah, it’s always better to find elite talents who also happen to have model level attractiveness. That’s obvious.
It is, however, easier to find talents who have either ability, personality, or visuals, but not all of the above. Hence, groups!
Additionally, being a soloist is risky, both for the company and the idol.
It’s risky for the idol because that person now only has one person to blame and one person to rely on if things go south. Similarly, the company takes risk by investing a ton into the marketing and production of one person, but if the public doesn’t like that individual, all that shit is down the drain.
In a group, however, there’s diversity. Within the idol group, there’s a deeper support system and others are there to balance out any deficiencies of any individual member. For the company, there’s the ability to appeal to a bunch of different people. Even if a consumer doesn’t like one or two or three members, they may like the other six. Surely you’d have to like somebody, which is what will get you to watch and maybe become a fan. Simplified, it’s a risk averse way of recruiting fans, and you generally only need the same amount of standout talent to get there: one. Hell, sometimes it’s zero and it still works.
With that said, it’s now getting to the point where the only thing companies could do to stand out is by debuting a talented solo idol, because that’s the only thing that would be newsworthy to me, as it would put them above the rising tide of boy band and girl group robots.
It’s a risk, but it’s one I wish the major companies would take.
I have nothing better to do, so send me your questions here: Ask Asian Junkie.