Okay, gonna be honest with you, I wanted to hate this. When I saw that part of their concept involved vampires, I literally rolled my fucking eyes and sighed, “Oh Christ.” I’ve had it up to my neck in this vampire bullshit, and to see it penetrate K-pop was a sad day for me. Needless to say, I wasn’t excited.
After watching 4minute‘s music video for “Volume Up” though, I was quite relieved, both because the vampire aspect of the theme wasn’t prominent and because my semen was spewed all over my computer like Randy Marsh from “South Park“.
I say this time and time again, but while people want to hate HyunA, she has “it”. Every time the group is on the screen, she stands out, whether she’s in the corner or in the middle. It’s not that she’s overwhelmingly beautiful, but she does draw attention effectively, and in the attention economy that is the entertainment world, that’s why she rules beyond her talent level.
Besides the fact that they look amazing, I found everything else to be visually appealing as well. They seemed to use the vampire concept more for their set design and as an excuse to wear these sexy outfits made of dark (black) and aggressive (red) colors. Awesome decision.
My favorite part of the music video was probably a dance sequence towards the end:
Is this even supposed to be subliminal? Because it’s not.
The first thing that jumped into my head when I saw it was, “They are angrily and seductively jerking some dude’s cock off on their chest.”
4minute isn’t my favorite group, but this comeback concept and music video looks like a hit so far. It has sex appeal, but it should appeal to a wide range of people because it was both conceptually and stylistically solid.