I think I need to preface this review by saying that I love Girl’s Day, not so much because of their music, but because of … well … them. All of the members are attractive, with Hyeri and Yura standing out in particular. Furthermore, they’ve managed to work with an aegyo concept that somehow hasn’t yet become overwhelmingly terrible and/or horribly annoying.
So basically, five attractive girls acting cute, what could go wrong in a music video with those ingredients?
A lot, apparently.
“Oh My God” was basically four minutes and 44 seconds of awkwardness. It also summed up my real-time reaction to watching the music video.
The weird part about its failure is that they’ve done a similar concept before and made it work. “Twinkle Twinkle” was corny as hell, but it was executed in a way that came off as tongue-in-cheek, so it worked out fine for me.
Besides Minah‘s opening, which was ridiculous, the rest of the music video flowed. Despite miles of corny content, I was fine with it because it came off in a “the ridiculousness of this is the actual joke, you guys” sort of way. Plus, it was spliced with girls acting cute/looking amazing, and the plot of the concept was easy to follow.
“Oh My God”? Not so much.
If “Twinkle Twinkle” had two or three cringe-worthy moments, I felt like cringing for more than half of “Oh My God”. It was like the entire music video was done using the format that the introduction of “Twinkle Twinkle” used, and it was executed in a way that even if you understood the attempt at comedy, it was still so cheesy that it was difficult to watch. I honestly feel like it was that awkward.
It was like they took “Twinkle Twinkle”, stripped it of a coherent concept, took out almost all of the cuteness and boner-inducing outfits, and then tried to make up for it by upping the over-the-top corniness and trying to get you to believe it was a comedic performance.
Look, you’re not comedians for a reason.
It’s extremely difficult to take a group like Girl’s Day and make me dislike anything they do. I enjoyed “Twinkle Twinkle” and I thought “Nothing Lasts Forever“/”Touch Me Once” were great. Yet, in “Oh My God”, they managed to somehow make a music video that was borderline unwatchable, and for somebody like me, that’s quite an accomplishment for them.
It can’t possibly get any worse from here, as this is likely their low point (besides their debut), but they really need to ditch these concepts built around trying to be funny, as they are getting progressively more ridiculous.