CROSS GENE is a new K-pop group project consisting of members who are of Chinese, Japanese, and Korean ethnicity. Surely the idea is that the group will have appeal in all three countries, leading to an Asian pop culture sensation, but I would bet the opposite happens.
The group is comprised of Korean, Chinese, and Japanese members like Shin Won Ho, who has made himself known through his appearances in various dramas and CFs, model/actor Takuya, who also starred in the Asia special of the variety show ‘Dream Team‘, and four others, Casper, Sangmin, J.G., and Yongsuk.
Amuse Korea Entertainment explained, “The members of CROSS GENE have outstanding visuals and charms, so we ask for your support and anticipation.”
Their name stands for the group’s ability to “cross the superior genes of each country to create one perfect group.”
I’m always all about Asian unification and what not, but as a marketing ploy, I doubt this goes well. Hell, people are already hating on them just based on the concept.
Sadly, the only way I can see this ending is with a collective “meh” from all three countries.
I would say that their fandom would have internal bickering on epic levels, but I don’t even think they’ll be popular enough to get to that point.
I hope it works, but I doubt it will.