Big Bang have recently been going down this road of ditching their previous aesthetic for something that’s supposed to be deeper and mature, but it has honestly just ended up coming off either plain weird, ugh worthy cheesy, or extremely pretentious.
Unfortunately, “Monster” doesn’t deviate from those recent trends.
The music video starts off with a first person camera point of view of what seems like the inside of a prison. The tone is set by explosions going off all around the camera, setting a chaotic and desolate stage.
Up until here, I liked the idea. Then the rest happened.
For whatever goddamn reason, the director decided to employ the Jason Bourne film series shaky cam, which is supposed to give the viewer a sense of the chaos, but all it really does it give you epileptic seizures and make you consider strangling children.
Basically, the music video is like “Resident Evil“, except instead of murderous zombies, badass zombie killers, and tons of action, there’s five dudes in makeup staring longingly into the camera with ridiculous costumes on.
JUST WHAT I WANTED FOR MY BIRTHDAY
We’ve went over this before, but G-Dragon‘s Amish kid/penis head thing is fucking absurd.
Also, people are saying that Taeyang looks like Mickey Mouse, but the first thing I thought of was “The Cell“.
JUST WHAT I WANTED TO BE REMINDED OF WHILE WATCHING K-POP
Don’t think I dislike the music video because I don’t “get it”. I do. They are dressed ridiculously, like figurative monsters, to make the point that despite whatever negative portrayals of them occur, they aren’t evil nor what you think they are. Therefore, you shouldn’t be afraid of them, rather, you should embrace them despite their faults, and most importantly, spend copious amounts of money on their products.
I “get it”, but it’s hard to feel their struggle when all the national media does is fellate them and their accomplishments non-stop. Most importantly though, the music video itself basically consists of slow motion shots of them running around a prison courtyard, staring longingly into the camera in utterly ridiculous costumes, and kicking crash test dummies in the groin.
I’m sorry, but what the fuck?
Really though, there’s no deeper meaning to be seen here, it’s just an excuse to dress in ridiculous attention whoring outfits to come off as edgy. Some may buy into it, but I see past that bullshit and recognize that if you strip it all away, it’s a music video that’s boring as hell and would be considered ridiculous and basic if some rookie group did it.
There’s no concept, no eye candy, and no point. Honestly, I can’t wait for Big Bang to kill this recent trend of theirs. It’s disappointing, because we do and we should expect more from a group of their caliber.