As you may remember, when CROSS GENE was initially announced I was extremely skeptical, basically declaring the entire concept DOA on the grounds of the idea itself.
A funny thing happened on the way to irrelevancy though, I saw their debut music video for “La-Di Da-Di” and loved what they did.
If there was an actual concept to the music video, it was lost on me. However, in this current K-pop environment of try-hard ideas that try to make idols more important, deep, and mature than they actually are (THEY ARE IDOLS AND THIS IS POP MUSIC), I found the straightforwardness of the whole thing refreshing.
Besides, since this is their debut, I suppose the concept itself was just to introduce the potential fans to their members, which I think they did extremely effectively. While I still don’t know any of their names, I do recognize them after watching the music video, primarily because they put each member behind vastly different backgrounds to highlight their characters and roles.
Besides being a generally entertaining experience, it was a visually arresting show, with quality backdrops that gave the impression of a budget that was probably above their standing.
Perhaps most impressive though was their dancing, which struck me as both quality and original.
The synchronization is standard, but the elements of breakdancing truly piqued my interest, and I hope they incorporate more of that since it’s actually dynamic and masculine (MASCULINITY IN K-POP THAT DOESN’T INVOLVE HOMO EROTICA?!).
Plus, this one piece of choreography, one that I will dub the “Make It Rain Dance“, is the best thing so far this year.
Despite my initial apprehension, CROSS GENE came out with one of my favorite music videos by a rookie group. The dancing was impressive, the production was quality, and the direction helped it flow together.
While I still wouldn’t be surprised if they actually do struggle with popularity since they aren’t a part of the big three companies, they certainly deserve a following on the basis of this effort.
As of right now, I’ve got them second behind SPICA as far as new groups that I’ll definitely follow going forward.