Psy’s “Gangnam Style” MV featured on Gawker, tweeted by T-Pain/Scooter Braun/Josh Groban

Despite not actually caring about American audiences (or any international audiences, really), Psy has managed to achieve viral hype through his “Gangnam Style” music video. Not only was it featured on Gawker, but artists T-Pain & Josh Groban and manager Scooter Braun tweeted about it as well.

Unlike serious attempts by K-pop artists (SNSD/Wonder Girls/BoA/Se7en) to make inroads in America, this is the first K-pop media coverage in America that doesn’t feel forced.

There’s something refreshingly hilarious about the one guy in K-pop who couldn’t care less about public appearances gaining traction with American audiences. Especially considering how others who have tried or are trying are investing god knows how much money into doing the same but to no avail.

Perhaps the lesson here should be to loosen up a little? Nobody here likes people who aren’t able to laugh at themselves, and we certainly don’t want robotic ideals of perfection.

92 comments

  1. lol. you don’t have adblock?

  2. Schizo_phrenia

    PSY OPPA DAEBAK !!!!1!!11
    OPPA JJANG !!!111!!!!
    Lololololol
    in your face SM in your face JYP :)
    another lesson here…They’ll come for you if you’re worth it.

    • That’s what I’ve been saying for a while now. Ever since SNSD decided that they would “take over” America, I had to explain to any of my friends that knew Kpop that it would never work because no one had actually had seek them out.

      The companies and groups need to understand this: If Americans don’t come to you, it’s because they don’t think you’re good enough to come to America (goes for the rest of the world too, it’s just that Korean groups seem intent on getting into America)

      In PSY’S case, he’s letting people come to him instead of trying to shove himself down everybody’s throat.

      • And on the day of its release, I said that the video would go viral in three to six months- does it seem to be going that way so far???

        • Well, he’s at 10mil views in 2 weeks so so far its been pretty good. I think you would have to be blind to not see the videos charm that makes people like it.

        • Hey I was looking for ya, did you find some info about Infinite and B2st??

      • Schizo_phrenia

        “…goes for the rest of the world too…”
        couldn’t agree more.
        It seems that most outsiders who actually make it into the american mainstream are canadians,europeans or south americans,true there’re other nationalities but very rare.
        I don’t know why kpop people don’t realize this fact already and stop wasting their time and money on something that’ll never work >_>

        • Well, I meant something different, but you brought up a good point :)

          What I was saying is that Kpop companies should stop with this whole “world loves Kpop do let’s travel around and shove it down people’s throats” thing. It’s just that Kpop acts seem to be trying more on getting into America uninvited than anywhere else, but they’re still trying to get into everywhere else without anyone asking for them

      • This. The management needs to understand the appetites of Western music buyers are different from the usual fangirl frantic buying(I’ll support any oppa-related merchandise!!!) they’re so used to in the Asian markets. Plus the usual “shove it down your throat” marketing and PR tactics that they favor is not going to fly with Western audiences without coming off as being tacky and hardsell.

        • I swear it’s like they’ve never down any research on American audiences, or any for that matter. They just assume that since Asia loves Kpop that we must too. It’s annoying and comes off as narcissistic when they just come here expecting to be loved

      • This is so fucking awesome LOL
        Did people recognise the ‘Bubble Pop’ girl btw

        • Oh great, Idk why my comment is replying to you. Sorry about that :O

        • there’s a bubble pop girl??? did you mean Hyuna??

        • Yea I was talking about Hyunah :) I remember Bubble Pop also went viral so I thought non-kpop fans who watches the video might recognise her lol

  3. I knew this thing would go viral the first time I saw it. It’s just too damn awesome not to.

    • I know right? I keep watching the video everyday just to see the kid bust them moves.

  4. Hopefully YG will learn from this and not fuck up 2NE1′s debut in USA.

    Then again, it seems like CEOs don’t spend a second on the internet.

    • i dont give a fucks

      YG didn’t spend enough time in the library or learning his lessons back in school.(not that this would have helped the guy is naturally ”íntelegent”) And you want this dude to take a note from his previous mistakes? coughsevencough. 2NE1 have already flopped.

  5. Well, not giving a fuck was always welcomed in the US lol

    • This!!!

      I think that’s something companies over there don’t really understand. The more forced and contrived it feels the more it’ll be dismissed and ridiculed. There’s something that we absolutely love and respect over here and that’s a ‘not giving a fuck’ attitude.

  6. When is Psy underground rapper tho?
    He’s signed to YG, one of the big company lol~

  7. He is shitting on these hoes including his label mates.

    • i dont give a fucks

      When it comes to music, yes. But he’s far from being the first one praised by foreign celebs(without it being forced). Actually 2NE1 was the first in their label. I seriously doubt Jay Mcguiness and Kat Graham have any connections to YG, whatsoever.
      About Will.I.Am, i dont know. He said, he saw their videos and initially wanted to work with them. At least that’s what he wants us to believe xD
      I don’t like 2NE1, but i won’t bring down their achievements either.

      • No idea who those two are.

        • i dont give a fucks

          If your girlfriend watches stupid teenage tv-shows about vampires. And makes you participate in her 24/7 Vampire Diaries marathon. You will know as well. Btw teenage girls are crazy about it *shrugs*
          Oh, and she also happens to be a big fan of annoying british boys group. That this guy Jay Mcguiness happens to be a member of. Hum, makes me reconsider her position as my girlfriend.
          Happy now? I wasted my time doing google’s work for you. And i was just reminded of what a bitch my gf is :/

        • i dont give a fucks

          irrelevant! just like t-pain LOL!

  8. Every time I watch that video, this always come to mind

    http://www.youtube.com/watch?v=2hHmvu5T30s

  9. holy shit. I called this!!! now my friends cant make fun for a whole day for liking KPOP!! lmao

    • Didnt see that Josh Groban also tweeted…. that man has a voice of an angel….. a fcking angel!!

  10. good for him
    his song reminds me: Helmut Fritz – ça m’énerve (it’s french)

    http://www.youtube.com/watch?v=4mNDYWhRSaw

  11. PSY’s awesomeness translates to American viewers.

  12. ha ha this song is mad popular , today i saw on “trace tv” in segment net buzz they showed how a lot of celebrities are tweeting about it apparently robbie williams put it on his blog. i almost got a heart attack when i saw this special on trace urban like what?! jyp & sm need yo sit and enjoy psy oppa world domination!

  13. Just when I thought Psy can’t get more epic, he buried idols american dream in horse shit

    • I was trying to find you too. There are several people that I am supposed to reply to, but my sister isn’t telling me anything right now because she says that I’m not telling people the things correctly (??)

      She keeps telling me to tell people to look for herpaderp, which is her profile on here, whenever she comments instead of asking me, but I’m trying to explain that you guys have been waiting for a while and cant just “look” for her -_-

      She said to just ask herpaderp- she will respond to this soon

      • Howdy

        • Hey sis, I don’t really know how to use this shit, so there is a link or something where I can follow you??

        • i dont really have any link or anywhere you could contact me other than my email address but i read the comments for every article aj writes every day so if you have a question you could just comment,,, just ask who you want info on and ill respond.

  14. I See Seashells on the Seashore

    Fun song, energetic, yet sort of laid back, colorful, and entertaining video.

  15. Ugh. I can already feel the masses ready to scream “K-pop is taking over the world!”

    • Schizo_phrenia

      Oh no you’re right.
      Forgot about delusional fangirls and what happened when BigBang won at the VMA.

      • i dont give a fucks

        Or when 2NE1 won that irrelevant MTV Iggy award. ”Oh my god. They are already international ” ??? No comment!

    • oh god.. -_-

  16. Was PSY really was an underground mc btw?

  17. Let this be a lesson to all when you don’t give a fuck people will love you.

  18. He went to Berklee College of Music in Boston.

    So, we Americans can take some credit for this guy, right?

  19. I feel so gleefully excited that all the money spend by the Big 3s to make K-pop happen got burned to the ground by a middle-age rapper/artist who hip trusts and rodeo dances in a gives-no-fucks video that became more relevant than any of them ever was.

    • psy is currently under YG.

      • Yes, but i doubt he was on YG’s “Sweet American Dream Team” roaster. They might share the same company, but doesn’t mean you get the same marketing budget.

  20. i never get tired of watching this mv lol. apparently josh groban also posted the video on his twitter. the last part of this post is very accurate.

  21. Glad he got coverage but I really cant stand T Pain. I hope his fans don’t get into this type of music. Would be awkward for me.

  22. LOL, this is hilarious. JYP must be beaming with joy right now…

  23. wow,i love the song & the video…it’s so funny!! but i hear he say “OPEN CONDOM STYLE” instead “GANGNAM STYLE” actually…. :|

  24. Gawker says Psy is underground hiphop. Either this person has no clue what hiphop sounds like or they know something i dont.

    • Well, no matter what they call his music, this “underground” artist’s upcoming concert with 30,000 seats is already sold out.

      Other big-name K-pop acts brag about their sold-out 2,500-seat performances and this “underground” artist sells out a large arena.

  25. No fucks given is the way to go! Yay Psy, I’m happy for him.

  26. i dont give a fucks

    Seriously dude t-pain. You count that as achievement? He makes worse ”music” than Big Band and 2NE1 all together..well maybe not as bad as 2NE1. LOL! But his praise ain’t worth a shit, in my eyes.

    • Uh, that’s not the point.

      He’s popular and it’s a natural hype, as opposed to Akon and Nick Cannon basically tweeting out press releases.

      • i dont give a fucks

        I know psy deserves all of the publicity he can get. But t-pain, seriously? I dont take that as achievement. ”He’s popular”? Not anymore son(not that he was ever that popular). Those days he happens to be pretty much irrelevant

        • i don’t even listen to the radio and i know tpain is still popular. at least relatively popular… hes more popular than other so called celebrities who retweet kpop shit, like kat graham or that one guy who is in fucking love with sooyoung idefk what his name is… some american singer who was rumored to be gay… hes not the most popular artist in america and hes not going to make kpop or psy incredibly fucking famous either but it is an achievement for psy, especially since he doesn’t give a fuck about the american market but bigger celebrities are retweeting his shit and not kpop artists who would kill to become recognized in america

        • i dont give a fucks

          herpaderp,
          ”relatively popular” put this way, i agree.

        • I don’t care enough to argue about T-Pain.

    • i dont give a fucks

      i don’t know why i ended my 1st sentence with comma instead of question mark.

    • Don’t give a shit about T-pain or any of these other people, but someone like him (with a million or so Twitter followers) helps spread awareness of the video and that’s the important thing.

      Look at the ‘Like/Dislike’ ratio for this video. Almost everybody that has watched it has liked it.

      Contrast that to last year’s ‘viral’ K-pop video, Hyuna’s “Bubble Pop”, which got a ton of views but lots of dislikes (probably from random guys just clicking on it because of the video thumbnail of Hyuna squeezing her boobs together).

      So, any publicity for this video is good because it’s almost guaranteed that whoever get directed to it is going to like it – no matter if they’re K-pop fans or not. It has universal appeal.

  27. I love the youtube comments, some kpop fans are so desesperate, lol

  28. mybiasbeatsyourbias

    How this guy isn’t consider an elite to you?

    YG’s biggest cas commodity Big Bang and 2ne1 didn’t leave such an impression. No life VIPs and Blackjacks must be steaming with envy over his success. But let’s behonest. PSY has a far better personailty compare to Big Bang and 2ne1. Both those group or so fucking pretentious with their music now. They truly belive they are the innovators. Let’s not forget what thet tranny unicorn dress wearing proxide blonde trash CL said about western artists. Honey you don’t back the hand that you steal from.

    • i dont give a fucks

      Nah, they are all brainwashed, spamming about their ”YG family” LOL!
      When it comes to CL’s statement.
      I don’t really think it’s that big of a deal. Yeah, i said it. I don’t know how difficult it must be to be a trainee. And in the same time trying to meet her father high expectations, when it comes to her education. Her brain probably shut down a long time ago. Or maybe all the peroxide used to bleach her hair, melted her brain away? LOL!
      So, if the bitch believes them to be ”more passionate”, let her. She was not stating a fact, she was stating her opinion. Don’t get me wrong, i’m not defending her. I think she a freaking idiot and there is no excuse for that. But being brainless is not a crime, so chill.
      If i was gathering all the stupid, racist shit US artists said, in only one week. I could write a 300 page novel.
      And when it comes to innovators, there is none this days. Not even psy can be called an innovator. There’s is nothing original since MJ days, they are all recycling old shit.

      • mybiasbeatsyourbias

        Mind control through auto-tune. YG has perfect some what. In Japan they don’t mean shit. In America they don’t mean shit. So it has its limits

  29. mybiasbeatsyourbias

    Then there is this
    http://www.allkpop.com/2012/07/yg-entertainment-producer-teddy-park-loses-trial-with-samyang-foods

    Teddy park used to be my biggest bias. But the fucker has gone stupid. I can’t believe he went to court and try to copyright “I Am The Best.” Base upon titles are you gdruggin that bad? I’m surprise the judge didn’t slam him for wasting court time with such garbage.

    Teddy didn’t even orginally that “I Am The Best” its a commonly use phrase. You can not be this smuck?

    The hadrest copyright in music is lyrical. In order for him to claim ownership he would have to prove that he alone created that dialect or dialoge of words. That this phrase never existed prior to the release of this song. Its impossible and obsucre for him to honestly believe because he title his song “I Am The Best, and use that phrase in recordd music that gives him right to claim.

    I’m sure Korean music industry has a data base of music and songs that have been copyright. Rules and regulation to determine copyrights. Both national and globally.

    That’s trollin legal style with a facepalm

    • i dont give a fucks

      Are you serious? In that case, he lost his mind @#%U^%SRY$%$&#..slow motion~

      • mybiasbeatsyourbias

        He went there and just fail so hard.
        I mean I wonder how the judge felt when he was reviewing this case. Just “is this guy for reals?”
        I mean if it was me my verdict to him would be “see this foot.if you don’t move quickly enough leaving this court room. it will be up your ass before you touch the door handle.”

        Protective no more like stupidity. Teddy is to brainwash

    • “he’s so protective of his work. i wonder how protective he gets with his girlfriend ^_^ keke~”

      There is nothing to copyright about such a song anyways.

      • mybiasbeatsyourbias

        Its already copywritten on themusic end. How money hungery and desperate can you be?

  30. milkywhituskinned

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  31. @herpaderp give everything you got of Infinite and B2st

  32. ThatTealChick

    This…Is just beautiful.
    GG/SM and WG/JYP try so hard to make it in America and they flop. Psy doesn’t give not one fuck, and he gets praised.
    I can’t even…*cries tears of gold*

    http://assets0.ordienetworks.com/images/GifGuide/dancing/1162345_o.gif

  33. I had to show it to some of my family and my friends, and to my surprise, they liked it. o__O
    Like my brother for example; “Man, these Asian doods be crayzie.”

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