Despite not actually caring about American audiences (or any international audiences, really), Psy has managed to achieve viral hype through his “Gangnam Style” music video. Not only was it featured on Gawker, but artists T-Pain & Josh Groban and manager Scooter Braun tweeted about it as well.
Words cannot even describe how amazing this video is… youtube.com/watch?v=9bZkp7…
— T-Pain (@TPAIN) July 29, 2012
— Scooter Braun (@scooterbraun) July 31, 2012
It’s a Gangnam Style world, we’re just living in it. Amazing video. bit.ly/PVPJ4p
— josh groban (@joshgroban) August 1, 2012
Unlike serious attempts by K-pop artists (SNSD/Wonder Girls/BoA/Se7en) to make inroads in America, this is the first K-pop media coverage in America that doesn’t feel forced.
There’s something refreshingly hilarious about the one guy in K-pop who couldn’t care less about public appearances gaining traction with American audiences. Especially considering how others who have tried or are trying are investing god knows how much money into doing the same but to no avail.
Perhaps the lesson here should be to loosen up a little? Nobody here likes people who aren’t able to laugh at themselves, and we certainly don’t want robotic ideals of perfection.