Psy is back with “Gangnam Style” and holy fuck everything about this is awesome. Is it too early to call a music video of the year? Maybe, but it’s definitely the music video of 2012 for me so far.
It’s not a typical idol video, which is exactly why it’s great. While idols nowadays take themselves way too fucking seriously in an effort to get others to think of them as more than … well … disposable idols, Psy is an actual artist who doesn’t give a shit how seriously people take him.
He. Gives. No. Fucks.
You know what thought? That’s the primary reason I loved it. The entire thing gives zero fucks about anything. There aren’t many music videos that make me wish it actually was one of those 15-minute movie shorts, but this is one of them.
I wanted to see more of that kid fucking shredding the beach:
I wanted to see more rodeo dancing in random places:
I wanted to see more dudes awkwardly hip thrusting in an elevator:
Just more of fucking everything.
Psy toes the line between comedy and music exceptionally well, mixing an over-the-top brand of funny with doses of actual musical talent. A lot of pop artists in Korea claim uniqueness and pride themselves on being different, but they’re not changing shit, not like Psy does whenever he decides to make a comeback. It’s just a breath of fresh air to see this type of stuff after months upon months of stuffy, overdramatic shit.
Even when he throws in gratuitous eye candy like women stretching on yoga mats or a cameo by 4minute‘s HyunA, he manages to work in elements of funny/weird/awkward.
Now do I think he’s an elite talent as an artist? Nah, but if you want an entertainer, and I do think that’s primarily the purpose of pop music, then Psy is one of the most consistently awesome shows in the industry.
I mean, basically, if you don’t like this music video, we can never be friends. Like seriously, fuck you.