Talk about a change in concept. SISTAR decided to go with a bright and cheery concept for their latest single, “Loving U“, and their music video was made to reflect every bit of that.
Their company, Starship Entertainment, allegedly spent $170,000 on the music video, which is set in Hawaii, and the whole time I was watching the fucking thing, all I could think was, “What in the fuck did the spend that shit on?” I know one thing, somebody got a shitload of kickback money.
Don’t get me wrong, the music video isn’t terrible, it’s just not special in any way. Minimal eye candy, minimal point, and minimal interest. If they debuted with this, you wouldn’t give a flying fuck about them.
Visually, it’s hard to go wrong with Hawaii, and if they mosaic’d SISTAR’s faces, it would be all good visually, but there was shit that was so incredibly wrong.
Most of all…
…WHY SO MANY WHITE PEOPLE?
I understand that to Asians, “foreign” means “white” and “international” means “white” and fucking everything means “white people”, but holy shit, they apparently couldn’t have found a whiter place in Hawaii. This is on par with Michael Bay‘s “Pearl Harbor” in the amount of effort they went through to portray a completely alternate universe.
Hawaii is 24.7% white, 38.6% Asian, and 23.6% mixed, meaning you are just as likely to stumble upon a mixed person as you are a white person, much less an Asian. Somehow though, fucking everybody not SISTAR in the video is white like they were chosen by Hitler to represent the Aryan race.
What the fuck?
GO TO HAWAII
DON’T USE HAWAII
Seriously though, it just seems like a completely wasted opportunity.
Otsuka Ai‘s “Smily” showed what a tropical setting music video could be like, which is sort of what I was expecting.
I’m not even sure that is Hawaii, but Ai made an infinitely better music video on what looks like 1/500th of the budget because she utilizes the environment and sticks her finger up some random dude’s asshole.
As I said though, SISTAR’s music video is not completely devoid of value, but the negatives in the video are the only things worth writing about.
Basically, the sole thing on the positive side (sort of) is the “Double Cock Milking Dance“.
All in all, basically my want for this music video is represented by the truck and SISTAR are trying to make me care.