[Review] [Music Video] SISTAR – Loving U

Talk about a change in concept. SISTAR decided to go with a bright and cheery concept for their latest single, “Loving U“, and their music video was made to reflect every bit of that.

Their company, Starship Entertainment, allegedly spent $170,000 on the music video, which is set in Hawaii, and the whole time I was watching the fucking thing, all I could think was, “What in the fuck did the spend that shit on?” I know one thing, somebody got a shitload of kickback money.

Don’t get me wrong, the music video isn’t terrible, it’s just not special in any way. Minimal eye candy, minimal point, and minimal interest. If they debuted with this, you wouldn’t give a flying fuck about them.

Visually, it’s hard to go wrong with Hawaii, and if they mosaic’d SISTAR’s faces, it would be all good visually, but there was shit that was so incredibly wrong.

Most of all…

…WHY SO MANY WHITE PEOPLE?

I understand that to Asians, “foreign” means “white” and “international” means “white” and fucking everything means “white people”, but holy shit, they apparently couldn’t have found a whiter place in Hawaii. This is on par with Michael Bay‘s “Pearl Harbor” in the amount of effort they went through to portray a completely alternate universe.

Hawaii is 24.7% white, 38.6% Asian, and 23.6% mixed, meaning you are just as likely to stumble upon a mixed person as you are a white person, much less an Asian. Somehow though, fucking everybody not SISTAR in the video is white like they were chosen by Hitler to represent the Aryan race.

What the fuck?

GO TO HAWAII

DON’T USE HAWAII

Makes sense.

Seriously though, it just seems like a completely wasted opportunity.

Otsuka Ai‘s “Smily” showed what a tropical setting music video could be like, which is sort of what I was expecting.

I’m not even sure that is Hawaii, but Ai made an infinitely better music video on what looks like 1/500th of the budget because she utilizes the environment and sticks her finger up some random dude’s asshole.

As I said though, SISTAR’s music video is not completely devoid of value, but the negatives in the video are the only things worth writing about.

Basically, the sole thing on the positive side (sort of) is the “Double Cock Milking Dance“.

All in all, basically my want for this music video is represented by the truck and SISTAR are trying to make me care.

40 comments

  1. How many stars?

  2. The kid with braces…. just, why?

    • 1DollaDriveThru

      THIS. I died when I saw that kid turn around and smile at the camera. At that point I just stopped the video because I couldn’t watch no more.

      • I mean, it would be one thing if he didn’t have braces- that pretty much screams “IM GOING THROUGH AN AWKWARD STAGE!!!” but no. Korea has to show us this poor kid who is prolly still going through puberty.

        *rage*

    • He’s not even that cute. Just wo~w.

  3. I read on another article on here that apparently some famous director filmed it? Is the director even that famous outside of this MV?

    Maybe they used his name (and pricetag) as marketing points but since nobody knows him IDK how that works.

  4. White and Korean are the only races guys, duh.

  5. 1DollaDriveThru

    Apparently now there is controversy about Korean netizens thinking that the girls are too brown. Their in fricken Hawaii.

    http://www.koreabang.com/2012/pictures/photos-of-tanned-k-pop-band-spark-controversy-over-skin-colour.html

  6. nana-ate-my-nana

    I fuckin KNEW you were gonna reference Otsuka ai

  7. I-See-Seashells-on-the-Seashore

    This “music video” is very predictable. But it still has managed to make me miss Hawaii..

  8. I think the video matches the song. Also it’s finally different from other kpop videos.
    I find this better than dancing in boxes.

    I would have preferred more cuts from the dance, though – if you know what I mean :>

    Btw – do the 170k include flights, accomodation for the staff and the hookers bought there? It would at least explain the amount.

  9. +1 for Paul Mooney. Never fails to make sense at the best times.

    Apparently, since a lot of netizens think that being brown is comparable to looking like dirt (e.g. comments on Hyorin looking “African” compared to “White Soyu”), I guess showing anyone other than white be a turn off for Koreans, right?

  10. Underwhelming but they are fucking hot, more bikinis next time.

    Also Otsuka Ai… good times.

  11. @QueenBey I challenge them to make a mv in Chicago. I’d pay to see that! If you go to the south or west side you may end up getting shot. Or if you go to the north side or downtown area you’d probably get mugged.

    • Fuck! This was meant to be a reply. We need to be able edit shit. Ugh.

      • Nah, I bet some pussy in the future who gets into an argument with someone here is gonna back out and edit his comment if that option is made available. Lol. Also thank god Asian Junkie doesn’t have the like button either.

  12. I clicked “exit” after 1 minute. So unbearable.

    The only thing I liked about their previous music video, ‘Alone’, was the color red, so so pretty.

  13. I was shocked when I saw Hyorin because she got so tan, it looks good on her.
    Dasom= best member of the group because she’s white
    wat

  14. Loved both of the video’s you linked here (excluding SISTAR’s). Ai’s ridiculously underrated. Yeah, she may be limited vocal wise, but she composes, writes, hosts her own radio show, wrote her own book, acts, and sings. On top of that, she’s cute as hell.

  15. I just freeze frame at 3:15 and fap to it. Hyorin spreads her legs and gives fuck-my-hairy-pussy look.

  16. Well, Waikiki seems to be mostly Japanese tourists and residents. You didn’t think Koreans were going to show those evil rapist Japanese in their music video, did you?

    Plus, given that they wanted to convey the idea that this was an “expensive” video shoot, I’m sure they thought that showing the real Hawaii (lots of Asian people) would make it seem less “exotic” by Korean standards.

  17. That boy is cute

  18. Agreed. Not sure why, but Koreans seem to be fixated on white people. Ever watched those American K-pop concerts? Completely full of Asian Americans. But they seek out the few white people in the crowd and put the camera on them every chance they get. Probably to make K-pop’s influence seem more “international”.

    Also, to be fair, I believe the specific area where they filmed those white people was Honolulu.

    The demographics you used were for the entire state of Hawaii. If you drill it down to just Honolulu (and especially Waikiki), you’re far more likely to see white people (especially tourists) than Polynesians.

    • Actually, Honolulu is worse.

      http://en.wikipedia.org/wiki/Honolulu#Demographics

      About 54% Asians and 18% white.

      • Like I said… I imagine that Koreans would think seeing other people that look like them as less “exotic” than seeing people that don’t look like them.

        In this case, I would assume their camera would want to show fewer Asians in Hawaii. So, that leaves Polynesian (or Polynesian mix) and white people.

        Now, Polynesians should be the obvious choice for showcasing “exotic” Hawaii, even if it is sort of the “movie” version of Hawaii and not reality. Reality, of course, is that it’s mostly Asians (heavily represented by Japanese).

        All I was saying was that if you’re intent (as I believe they were) at not showing other Asians for that sake of differentiating the locale from other tropical places closer to Asia, then you are basically left with white people and Pacific Islanders.

        In this case, the place they were filming has far more white people roaming around than Polynesians. It’s not like you have to “hunt” for white people in Waikiki.

        Also, demographics reflect the people that live there. Waikiki is mostly tourists – not residents.

        • Trust me. There are more locals in Waikiki on any given night than tourists.

          First hand knowledge.

          :o

        • Sure, but can you local people do a backflip and then flash a dorky braces-filled smile?

          No? Sorry – you lose. No appearance in Sistar video for you.

Scroll To Top