YG Entertainment and Cheil Industries have combined to create a fashion line, so that now you too can look like your favorite YG artists…
There’s a lot of anticipation as the two companies will be combining their “DNA” for a variety of experimental projects. The fashion line is planned for launch in the spring of 2013 and will be targeted towards teens and young adults in their twenties. The new brand is expected to be a new vision of global fashion.
Much like the global popularity of Big Bang and 2NE1, their unique fashion styles have also been a big influence on the fashion industry. It is expected that with their marketing capabilities and Cheil Industries’ business know-how, the two companies will make not only a cultural hallyu, but a brand hallyu.
With artists like JinuSean, 1TYM, Gummy, SE7EN, Big Bang, and 2NE1 always being one step ahead in fashion, YG’s modern culture and Korea’s greatest fashion business’ experience will be launching a fashion brand that will become a leading trend.
Regarding the joint effort, a representative from YG Entertainment commented, “We are looking forward to the numerous new ideas that will be coming out from the union of these two companies. We will not rest with all the developments we’ve made until now, and using our creative strength, we will create a new boom in hallyu that will spread out to not only Asia, but the whole world.“
For the record, I have never understood people who laud them for their fashion.
What conceivable trends have they created that haven’t already been done before? Jeremy Scott related shit? Come the fuck on.
Honestly, has a guy ever looked at Big Bang, as they are in that picture, and thought, “Holy shit, think about how cool I would be/how much pussy I could get if I wore THAT.“?
And if you want to look like 2NE1, just watch a bunch of 80s movies or like a “I Love The 80s” marathon on VH1.