KARA‘s music video for “PANDORA” was something I had been waiting for, especially after their teasers were released since they revealed that it was going to be a mature, seductive type of concept, thus getting away from all the cutesy shit they were doing in Japan.
From the outset, the music video reminded me a bit of their “Lupin” days, which definitely wasn’t a bad thing, since I loved that era.
The primary reason to get excited about these concepts from KARA is that you can always count on the eye candy, which is especially bonerific in the case of KARA since they’re all at least above average in looks and their videos aren’t shy about flaunting that fact.
Plus, in the case of “PANDORA”, the sets look amazing. These futuristic box type sets always run the risk of looking cheesy and ridiculous, but they did their job of looking futuristic while not overshadowing the actual artists. KARA remained the star of the music video, as it’s supposed to be.
With all the said, it was headed for fringe average territory before the bridge hit, at which point it got decidedly more interesting. It was a well-timed interlude from the reptitiveness of the song/dance, and it also contained a lot of attempts at sexy dance breaks.
Individually speaking, while I found Nicole believable as the sexy muse type that they were going for, I think Hara struggled with it quite a bit.
One would think the struggling pair would be Seungyeon due to her baby face and Jiyoung due to her age, but both actually seemed to fit the concept well. Hara though seemed to be in this constant state of “try too hard”, where it was like some kid trying to pull of all the sexiest moves she learned on a “Darrin’s Dance Grooves” infomercial.
Besides, everything started to resemble a T-ara music video, at least in that terrible “oh my god I think I just viewed 500 jump cuts in the last 10 seconds and my eyeballs are fucking melting who can I contact for help with this” sort of way. Much to my horror, this appears to be a growing trend with girl groups, so it’s my feeling that all the directors wanting to do this should be round up and shot for crimes against boners.
It’s fucking horrific.
Anyway, while Nicole was great and believable, towards the end, she debuted this look that resembled her … if she was dressed by a blind stylist who put false eyelashes on her like a game of Pin The Tail On The Donkey.
What is that? It looks like a makeup job one has after being involved in a gangbang, getting blackout drunk, and throwing up on yourself in your sleep, not something that one PURPOSELY does.
Overall, while the concept itself wasn’t complicated or anything, it hit on all the notes. It was aesthetically pleasing, it had enough diversity to keep your attention, and it showcased the members well. That’s basically all you can ask from a box music video. However, it does lose points because it wasn’t always executed as well as it could have been … and being on the fringes of participating in boner genocide is never welcome.