Universal Music Group has signed Psy, helping to advance him into the American limelight, so now it only makes logical sense that they’re going to Korea to make an idol group!
Wait … no … what?
Following Universal Music Group‘s decision to sign with Psy, the label seems to be testing out the waters in South Korea by preparing for the debut of an idol group in South Korea.
A music industry insider revealed on the 9th, “Universal Music Group plans to debut an idol group. The multi-talented group will be trained in a wide array of genres from dance, ballads, and even hip hop.” It has also been revealed that Sandy Monteiro, president of Universal Music Group International (UMGI) for the Asia region stopped by South Korea to watch the group practice.
Another insider shared, “The full details haven’t been confirmed yet, so there are things we are being careful of mentioning. After keeping a watch on the trainees practice, we are planning to develop it into a 4 to 5 member group.”
I have little doubt that UMG will have a broad range of talent to recruit from, that they have the experience, and that they have the means to make a hit K-pop group, but … uh … why?
I’m not the only one who thinks it seems like they’re trying to reinvent the wheel here, right?
K-pop groups usually go in a promotion cycle of Korea->Japan->Rest Of Asia->Europe->America. Like everything they do is set up to have universal appeal, primarily to those outside of Asia. With this though, it’s like UMG is trying to start that same cycle, except from America, and then end up back at America eventually in some type of roundabout bandwagon-riding promotion cycle. It just seems redundant.
Why not have some balls and debut an Asian American girl group in America instead? Or maybe I just answered my own question?
It just seems like an … odd choice.