HyunA is set to meet with Scooter Braun‘s agency in Los Angeles, thus opening the doors wide open for speculation about a potential American advancement from her.
According to one industry insider, “HyunA is currently in L.A. for a CF recording of an automobile brand. From what I know, she will be meeting with Scooter Braun’s agency, which is in charge of Psy‘s American management, during her stay there.”
The insider continued, “HyunA has been receiving a lot of attention from international media outlets with her new track, ‘Ice Cream‘, and is expected to be the next to continue Psy’s trend. Scooter Braun’s agency has been showing interest especially with her having starred in the ‘Gangnam Style‘ music video. There’s a big possibility that Psy will be meeting with HyunA in L.A. as well.”
On whether or not this means HyunA will be preparing for her American advancement remains up in the air. In a previous interview, HyunA had stated, “I do want to advance but I don’t think it’s anything I can rush. I want to practice more and do it properly, as well as learn more English. Although these are my thoughts, my agency has their own plans so I’m not sure what direction my promotions will take yet.”
Representatives of Cube Entertainment commented, “It is true that HyunA will be meeting with Scooter Braun’s agency while filming her CF but we haven’t scheduled a definite meeting date yet.”
So as you would probably expect, both international and Korean netizens find this notion rather laughable. Both sides basically think she lacks the talent to succeed in the market, which, in a vacuum, I have to say I agree with. Say what you want about the manufactured pop stars of America, but most of them have some type of original sound or original image or SOMETHING. And while I do like HyunA, even while others hate on her, her appeal certainly doesn’t revolve around how inherently skilled she is at making music.
As such, I can’t really see this resulting in a positive outcome, and normally I would just write it off completely, BUT … Scooter Braun is involved. So if he can somehow package her correctly and basically whore her everywhere like he did with Psy … well … maybe, just maybe, there’s an outside chance that she could gain the notoriety here necessary to put a foothold in. She does have the recognizability from the “Gangnam Style” music video working in her favor, which is something that others set to debut, like SNSD and 2NE1, still don’t have.
So what I’m saying is … there’s a chance.