Psy will fade and SNSD will thrive, says paper as Psy closes the American Music Awards

SNSD will thrive while Psy fades, according to British newspaper, The Guardian. However, the real story in this is the revelation that SNSD will be releasing an English album next year, marking their first real attempt at owning the American market.

It now seems certain that he has blazed a trail. Girls’ Generation , a nine-member Korean girl group who had racked up millions of sales throughout east Asia long before Psy made “air” horseriding socially acceptable, are poised to release their first album recorded entirely in English.

Tentatively due for release next year by Lady Gaga’s label, Interscope, the album will mark the group’s first serious effort to court English-speaking music fans. The women, all aged between 21 and 23, are the obvious choice to take up Psy’s mantle in the UK, where artists who sell millions of albums in Korea and Japan are known only to a small number of K-pop devotees.

Interesting, though I’m really unsure of how that will be received. Most of the K-pop fans out there without blinders on are skeptical about how Psy will do in his follow-up releases even with his name recognition, so I would assume the skepticism is even higher for SNSD, who are basically unknown by the American general public.

No matter, says The Guardian.

They have overcome the language barrier with ease. Two of their five studio albums were released in Japanese, three of the singers were born and raised in the US and all are comfortable speaking English, which made for a comfortable appearance on the Late Show with David Letterman earlier this year.

Really? It was basically one of the most uncomfortable attempts I’ve seen in a while.

But hey, that’s not even the worst thing they published.

“Psy is by definition a one-off and I’d be surprised if he had another international hit,” said McClure. “But bands like Girls’ Generation have more staying power. The question is: will K-pop become a permanent fixture? I don’t know, but I have a feeling that Girls’ Generation will stick round for a while.”

Hey, anything is possible, but like I said in regards to Psy when it was announced he would release an English album, while I’m skeptical that he’ll reach the same mainstream heights again, he now has name recognition and should sell alright. Moreover, even if he never achieves what he did with “Gangnam Style” again, being a one-hit wonder that hit #2 on Billboard is still something that most artists dream about accomplishing. He can stop making music right now and he’s still king shit out of Asia as far as impact is concerned.

As such, to sit there and say, in what I’m hoping he was paid to say, that a manufactured pop group has lasting power over an industry veteran who writes, produces, and choreographs his own stuff … well … it’s a bit of an odd stance to me.

I would be floored if SNSD ever achieves even half the stuff that Psy has in his limited time in America, one that wasn’t even marketed to America to begin with. And like I said on Twitter, if the guy who wrote the article is giving odds on SNSD’s success versus Psy’s success, I’d LOVE to be rich.

Oh yeah, and that Psy guy? He closed the American Music Awards with MC Hammer.

Ho hum.


As an aside, note all the people that The Guardian got quotes from for this piece.

Steve McClure, executive editor of McClure’s Asia Music News. Robert Poole, chief executive of an Asian music promoter. Mio Scobie, overseas editor of Us Weekly.

Let’s be honest, they might as well quote me.


Be entertained.