[Review] [Single] Girl’s Day – "Don’t Forget Me"

Musical stability isn’t a part of Girl’s Day‘s vocabulary, as they’ve managed to hit every sour note in arm’s reach throughout their K-pop existence. On and off, we’ve gotten very different extremes to Girl’s Day’s musical identity; from being strong and engaging, to full of gimmicks and juvenile pantomime. Trusting a girl group like this one isn’t an easy task, and quite honestly, doing so still feels like a challenge of insurmountable proportions.

But once in a while, even in the most unforgiving of circumstances, a glimmer of hope appears. This month, it reveals itself in the form of “Don’t Forget Me“.

Known for being overtly childish and cute, Girl’s Day strips that level of superficiality away in “Don’t Forget Me” and makes due with a far more genuine sweetness commonly heard in girl groups like A Pink and Rainbow. To no one’s surprise, it works wonders for everyone.

“Don’t Forget Me” is a classic pop jam with a very common structure and composition. But rather than being a generic carbon copy of everything else out there, Girl’s Day’s charms surprisingly shine through really, really well. While the production value isn’t the cleanest (where’s the breathing room, guys?), the girls still hit their mark as singers. Each member brings their ‘A’ game and even give us really beautiful streams of melodic moments in the verses and middle eight. It’s cute but honestly done, and I think that’s the greatest achievement for Girl’s Day with this single.

Now, if we could only keep the improvements coming in consistent volumes. That’d be nice.