I gotta give the CEO of Pure Entertainment credit here, because talking about this news is likely what he wanted to begin with, even if it is to make fun of him, but basically his entire debut concept for Pure is to troll ‘Always Keep The Faith‘ brand TVXQ/JYJ fans.
Rookie group Pure will hold a concert in the hope that TVXQ and JYJ will reunite once again.
Their label Pure Entertainment revealed that the boys made a goal of performing 100 times at the Seoul Myeondong Pure K-Pop Live Concert Hall. They will be debuting after their relay concert.
Pure consists of members White Soohyuk, Pink Chanhwee, Black Jimin, Blue Jungbin, and Yellow Younghoo. The boys were brought together by the CEO of Pure Entertainment, who was a long-time fan of TVXQ and wants to see them come together.
The boys of Pure were selected through an audition that centered around the looks, songs, and dance of TVXQ. In Japan, Pure has held two showcases so far, both of which sold out completely. Their Korean concert will open 3 times a week, and will be free for TVXQ fans, as well as those in need. A part of the profits from the concerts will be donated to charity.
Pure’s leader White Soohyuk said, “We’re happy that we can meet our fans through our relay concert. We have concerts planned in Sendai and New Jersey, and we will do our best not to stain the name of TVXQ who was already there. We really hope that TVXQ will stand together as 5 once again.”
So … knowing their fanbase, I’m guessing this will go pretty fucking poorly, but on the flip-side though, I have to at least give him credit for one of the most transparent media plays out there.
I mean this is basically a public declaration saying: “You love TVXQ, I love TVXQ, I have this new group called Pure who I’m trying to make like TVXQ, please give them attention because we all want TVXQ back together.”
That’s gotta count for something.