Today’s Ask Asian Junkie will be short, because I don’t think the answer is that complicated, but it gives me the chance to make a minor point about other companies and their futures.
Do you think it’s time for SME and YGE to start investing in the development of a new top-tier idol groups for their respective companies? Aren’t SNSD, Big Bang, Super Junior, and 2NE1 are getting old in K-pop years?
Yes, and isn’t that exactly what they’re trying to do?
SM Entertainment already came out with EXO, and YG Entertainment is in the process of doing their extensive hype-machine routine for whatever the fuck their new girl group is going to be.
They’re not dumb.
The labels I would really worry about are the smaller ones that are basically carried by one marquee group at the present. Like DSP Media and KARA, for example. I have zero idea what these companies are going to do down the road, as even if they tried to debut new groups, they would likely get lost in the rookie flood like everybody else because they don’t have the same power/money as The Big Three/Four.
I have nothing better to do, so send me your questions here: Ask Asian Junkie.