Hey hey hey, remember the initial lawsuit SM Entertainment hit Luhan with over the use of his image in an advertisement campaign for KanS? You remember, of course, the one where they said they were gonna take on all his advertisers but basically pussed out at going to war with companies 10 times their size? Yeah … well SME lost.
SM lost against Luhan for the lawsuit against KanS. (Luhan's endorsement company) pic.twitter.com/ZFLSqyhFnW
— 鹿 (@ludeerstar) December 23, 2015
SM also used Luhan's old photos to sell in Korea involved with the case, so it was spread across the Internet as well.
— 鹿 (@ludeerstar) December 23, 2015
They are unable to conclude that Luhan agreed for the use of his photos, so SM's infringement charge failed.
— 鹿 (@ludeerstar) December 23, 2015
So … at least they got that whole PR save face stunt to their Korean cult members. But once again, legally they failed to prevent shit.