BTS‘s “Mic Drop (Remix)” featuring Desiigner and Steve Aoki has debuted at #28 on the Billboard Hot 100, the best ever for a K-pop group. It beats their own record for the highest-charting K-pop group song, which was “DNA” at #67. The only K-pop artist above them now is of course Psy, with “Gangnam Style” (#2), “Gentleman” (#5), and “Hangover” (#26).
In a way, this isn’t all that surprising given their media blitz in America over the last week, which honestly was shockingly competent from a K-pop company. Big Hit Entertainment has effectively leveraged BTS’s fandom and has seemingly learned lessons from K-pop’s previous attempts at appealing to America.