Sooyoung, along with Minho and Victoria, will be part of COACH’s ‘Asia Project‘. Modeling for the brand and promoting it all over Asia is a given, but typically these types of “partnerships” are collaborations beyond the ads for the campaign. She also attended their F/W fashion show impersonating a slutty Chewbacca (Halloween is here early!), so there’s that.
Honestly, unless Sunny starts modelling lingerie or Taeyeon becomes a dildo/strap-on designer (with Baekhyun as model), I won’t care near as much about all this as I do for whatever Jessica is doing with Blanc & Eclare.