MV Lessons: Gugudan’s “Chococo” shows drug use is OK in Korea if directing music videos

Sejeong & The Nuguettes are back with the music video for “Chococo” to teach us all a lesson about Korean society. Basically that despite appearing to be against all kinds of recreational drug use, it’s totally fine to do if you’re a music video director.

Things seemed relatively normal at the start, with Captain Sejeong & The Nuguteers seemingly invoking ‘Charlie And The Chocolate Factory‘ with influences from Red Velvet‘s “Dumb Dumb” music video worked in.

I started to know things were going to go off the rails sooner than later, though.

Why … why is everybody else wearing gloves except the person sticking their finger into the chocolate? Health inspectors are going to be a PROBLEM.

Then comes all the drugs … so much drugs.

Then there’s stuff that makes me need drugs, like this horrifying doll that starts the music video…

…and only gets worse from there.

The doll also uses Sejeong & The Nugucats as slave labor.

DAMN THIS MV WOKE AF

Don’t tell me this wasn’t intended and conceptualized while high as fuck.

They are literally dressed as Hershey’s Kisses, like this is a Kyary Pamyu Pamyu music video or something.

Lest you think that’s it, here’s Sejeong being fed chocolate and turning into an astronaut…

…then later she goes Super Saiyan. Like … seriously.

I … this is amazing. It’s definitely random, but the central theme is constant, which ties it together and it strikes a balance between just being manic and being creatively entertaining (and horrifying).

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Music Video Lesson: Doing drugs in Korea is the worst thing one can do … unless it’s for the purposes of directing music videos, at which point their society goes with:

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