Hello everybody, Korea is getting BET.
South Korea has become the first territory in Asia where the BET Channel has launched. Formerly known as Black Entertainment Television, the channel covers entertainment, music and news on urban black culture.
“The introduction of the BET Channel in Asia is a key step in strengthening our presence both in South Korea and in Asia, while expanding our portfolio of adult-targeted brands,” said Paras Sharma, senior VP and GM for Southeast Asia and head of digital media, Asia. “We believe the BET channel will find a fan base among Korean youth, who are globally recognized as fashion and cultural trendsetters – similar to the BET audience,” said Lee Hyung Hee, SK Broadband CEO.
What kind of programming will the channel have?
In South Korea, the channel’s offerings will include a mix of international shows including “Being Mary Jane,” “The Wendy Williams Show,” “50 Central,” and “Face Value,” in addition to award shows such as “BET Awards,” “Black Girls Rock,” and “The Hip Hop Awards.” It will also include local productions from South Korea.
Oh my god, they’re going to have content produced in Korea.
I mean it’s certainly possible that this could all go swimmingly or it doesn’t catch on at all, but the potential for mess stemming from this is so damn high, it’s like they’re trying to do Asian Junkie a favor by providing messy content or something.