Following their surprise debut yesterday with “Attention”, NewJeans have followed up with another unique offering in an interactive music video for the song “Hype Boy“.
Obviously one should just follow along through the intro itself to get the whole experience, but there are versions for Minji, Hanni, Hyein, and Danielle and Haerin that effectively serve as a clever way for people to get familiar with the members following their sudden debut.
It’s a unique and fun process so far, and the main comparison I have for this concept is Girl’s Day over a decade ago with “Hug Me Once“.
As far as the song goes, NewJeans has continued down the path of basically being Vibes, The Group. It’s actually timed well since it goes against the trend, and if they continue with this nostalgia bent, it could get more interesting. That said, so far there’s mainly been background type of music more than anything else, though still pleasant offerings.
It’s not necessarily a good thing that I’m far more interested in the creative vision here than the music itself, but the former does buy more time for the latter to evolve (especially since we’re just two songs in).