NewJeans are the new global ambassador for Levi’s because of course

As I catch up on all the shit I’ve missed the past few days, I just wanted to post about the most slam dunk endorsement I may have ever seen, which is NewJeans becoming the global ambassador for Levi’s.

There’s puns galore in here somewhere that I’m too lazy to find, so I’ll let you do it in the comments.

NewJeans shared, “We are honored and thrilled to be with Levi’s, a timeless brand that represents the world’s most iconic pair of jeans.”
An official from Levi’s also remarked, “We prepared a meeting with NewJeans as the first step to appeal our brand identity to Generation Z while celebrating the 150th anniversary of the birth of [Levi’s jeans] 501. As they have free, fashionable, and bright energy, we plan to work on various performances and interesting projects together [with NewJeans] as our brand ambassador.”

Just once I’d like these statements to be like “the brand is mid but they’re paying us, so … you know” and “well they’re literally named NewJeans, so it’s a matter of jeans brand pride at some point, really”.


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