Most importantly, they are purposefully ripping off EXO‘s stuff, which is pissing people off.
Yadda yadda yadda.
Furthermore, what is there to study, really? K-pop groups really don’t do a lot different than Western boy bands. All those masculinity observations about K-pop boy bands apply in the West as well, and they generally appeal to the same demo for that exact reason (Backstreet Boys, N’Sync, One Direction, Justin Bieber, etc). The researchers say that in Korea all the masculinity stuff gets excused away because there’s commercial appeal and fans are already pot committed, but it’s the same shit in the West.