Just about anything was going to mark a regression from “Closer“, and though Oh My Girl‘s “Liar Liar” definitely marks a step back, at least it’s not a significant one.
“Liar Liar” would’ve been so much better if the high-pitched almost falsetto tone to a lot of the vocals was toned down even just a bit. But in what appears to be an effort to match the happiness of the instrumental, almost everything seemed to be in that mode, and it ends up being a shrill assault on my eardrums.
As such, “Liar Liar” could never live up to its potential, which is a shame because it had a lot of it. The instrumental was fun and youthful, with enough twists and turns to not get repetitive. And most importantly, the “liar liar liar” chorus is definitely a memorable earworm of a hook.
Conceptually, I far preferred their complex and mature image in “Closer”, especially when compared to the borderline babyish concept in “Liar Liar” that likely led to the shrillness of the song.
In the end, if the pitch doesn’t bother you, then I could understand how one would definitely hear this as a major hit. However, personally I’m left just regretful that they couldn’t surround what was a infectious hook with a better overall effort that wasn’t constantly sung in aegyo.