SNSD‘s debut single, “Into The New World,” is being used as a protest song by university students protesting Park Geun Hye, who’s currently involved in a massive scandal. This resulted in a sudden barrage of downloads for the track, and landed it at #1 on Melon’s trending chart.
SNSD's 'Into The New World' was used by Korean college students to protest against their president! pic.twitter.com/MqNzlFy5mB
— SNSD Music Facts (@SNSDMusicFacts) November 12, 2016
Previously, it was noted that TWICE‘s “Cheer Up” was used as a protest song in relation to this scandal.
Going back to “Into The New World”, this isn’t the first time the song has been used at a protest, as Ewha Womans University students used the song to protest over sudden major changes at the university.
If it seems like an odd or random choice, the subtitles on that video should help clear up why it’s being used.