TWICE were in Australia recently, supposedly on “vacation”, and while there they did a CF with Pocari Sweat. That’s notable because it was perhaps this photo edit of TWICE and a tweet to the corporate Twitter account that got them noticed.
https://twitter.com/tzumile/status/722035755401486336
Probably didn’t hurt that they’re basically a national girl group now in terms of popularity, but tevs.
I assume now fandoms can spam companies even more than normal.
More tragic is that they’re not even allowed to stop printing money for JYP Entertainment even while on vacation.