The name-rights debate between Cube Entertainment and the members formerly known as BEAST has seemingly resolved with Around Us Entertainment announcing recently that the former BEAST members will promote as Highlight.
“We would like to announce that Yoon Doo Joon, Yong Junhyung, Yang Yoseob, Lee Gi Kwang, and Son Dongwoon, who were previously known as the group BEAST, will be promoting under a new group name.
With the significance of ‘the brightest part’ or ‘the most exceptional or striking,’ ‘Highlight’ was the name of the first album BEAST made under Cube Entertainment as a five-member group. At the time, the album was named that to signify their emotions as they began anew as five members. Now, the singers will use ‘Highlight’ to mark the start of a new beginning for the group.
We would like to thank the fans who tirelessly waited for the group to return. Furthermore, although the group can no longer use their previous name, we would like to sincerely thank Cube Entertainment and CEO Hong Seung Sung for creating the group that will henceforth be known as Highlight.
Beginning anew, no matter what the situation, is always nerve-racking, so we are preparing carefully. Even though it has been nine years since their debut, as they have had to give up their successful and bright past as BEAST, we believe the group members will feel the same as well. The five artists wanted to return to the public and to their fans more quickly and hope that the public will be understanding of their intentions.
To those who are reading this statement, we ask that you love and cherish the members of Highlight even more than before. We at Around Us will work our hardest to do right by our artists. We ask for your continued support, interest, and love of our five artists as they begin anew as Highlight.”
Seems like a solid name change to me.
Could’ve been a lot worse, like Boys On Top (BOT).