SME have made their trainees into a real-life management game for crazy fans


I’m not sure if I’m being trolled or if I’m just misunderstanding this, particularly because it sounds too ridiculous and contrived to believe, but I think SM Entertainment have announced that they are gonna be crowdsourcing and crowdfunding the debuts of their trainees through this ‘The Star I Made‘ gimmick.

Basically, fans will be able to do this using a smartphone application from SM. In a notice they put up on their Facebook page, SM wrote, “PRODUCE YOUR ROOKIE! We’re looking for a producer for the world’s first digital ent., SMROOKIES ENTERTAINMENT” Fans who are up for this can become a chief producer by leveling up and be rewarded of exclusive contents from the rookies they are training. They have the opportunity to engage and be familiar with the rookie they choose and showcase their creativity and ideas that will be reflected to the rookies’ actual schedules and debut. The PD’s role includes Casting, Talking, Training, Producing and Archiving. More information and details can be found on the App’s description.

For the love of fuck tell me this is a sim game. This is like a phone game involving fake people, right? Not actually involving real people with real lives, because that would be ridiculous with how crazy fandoms already are and…

“The name of the producer will be mentioned on the credits of the Rookie’s debut album and will have a chance to meet the rookie in person”

…okay, this is about real people.

The scenario that played out in that video is basically the WORST THING EVER.

And after looking at the app, that video is basically what this is. You choose who you like, you take quizzes on the idols to level up until you’re brainwashed, you get selcas from them along with their daily schedules, you make career suggestions to the idol/company, and most importantly there are in-app purchases between $0.99 and $43.64 a pop.


So yeah, not just encouraging a new generation of stalkers before the new generation of idols even debut, it’s actually all probably gonna help fund their debut as well.

Goddamn, this is genius and also the most shameless shit ever. Well done.


Seriously though, nobody reasonable thinks this is an ethical idea, right? The last thing idols need is to have fans with quasi-legit reasons for their psychotic levels of entitlement, because those levels were already sky high prior to this ‘Sasaeng Creator‘ app. And the absolute last thing this world needs is teenagers with no lives spending all of their and their parent’s disposable income to fund a publicly-traded corporation.

The Asian Junkie equivalent would be like if I were in the process of introducing new writers to the site and left it up to you guys as to which ones get a head start via donations or … actually, wait.


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Thot Leader™