[Update] Rainbow Bridge World & MAMAMOO issue apologies for blackface skit

MAMAMOO‘s agency, Rainbow Bridge World, has issued an apology for the blackface skit shown at a recent concert.



I mean, at least it won’t be shown over and over again, but probably not much in the way of learning from it. After all, they’re apologizing for the controversy without mentioning what the problem was, but I guess it’s something.



Koreaboo got MAMAMOO and Rainbow Bridge World to comment on the controversy exclusively, and both issued a more encompassing apology to them, apparently after Koreaboo explained the situation in full.

“We are extremely sorry for our insensitive actions and use of blackface in our video while portraying Bruno Mars. There is no excuse for what we did and there are not enough words to explain how regretful we are. We are heartbroken to have hurt our international K-Pop fans so deeply. We love and care so much for all people of every color, race, sexuality, religion, and gender. We love all our fans and are so sorry to have hurt our fans in the black community. We understand now why our actions were wrong and we never meant to do harm with our video. We were extremely ignorant of blackface and did not understand the implications of our actions. We will be taking time to understand more about our international fans to ensure this never happens again. We hope that you will help to educate us on these and other issues so that we can become better people and better artists. Thank you so much for bringing this to our attention and allowing us to right the wrongs that we have done.” – MAMAMOO

“We are sincerely sorry for allowing such a video to be created. It showed an extreme lack of judgement and cultural sensitivity on the part of our team. RBW, Inc. will be working with Koreaboo to educate ourselves more on cultural sensitivity and the struggles that the black community and various other POC communities have undergone and continue to go through. We will work hard to ensure that these mistakes do not happen again and that we hold ourselves accountable to higher standards. We value the international fandom greatly and would never wish to alienate any of our fans. We are sorry to MAMAMOO and their fans for allowing this to happen and will work harder in the future as a company that represents K-Pop internationally.” – Rainbow Bridge World

Kinda smart, honestly.

Issue a vague apology in Korea to minimize the potential of it becoming a thing since they know most are not gonna care, but when contacted by an international outlet, own up to it in full and what not.

Either way, the stuff to Koreaboo is definitely more appropriate.


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Thot Leader™