In moments that make me wonder if I’m going insane, THE BOYZ member Sunwoo is currently embroiled in what is apparently a major scandal after video of him went viral recently. In it, he’s shown rushing to an elevator and dropping his AirPods, after which he looks around for them and casually accepts them from a security staff who picked them up, seemingly without a bow or thanks. This led to netizens and even Nana targeting him with criticism for his attitude and alluding to power trip allegations.
원본 지워져서 재업
— 뚀뚀 (Taylor’s Version) (@DDYODDYONIM) April 1, 2025
얘는 지가 진행하는 아돌라도 태도 별로라고 출연하는 게스트 팬들마다 한소리씩 하는데 언제쯤 고치려나 https://t.co/kZPPbwPHao pic.twitter.com/wDZ3GDRM7g
So that’s the viral clip, and made things worse was Sunwoo’s response to this came off as dismissive (despite the clarification and apology) and then confrontational. At the time, Nana commented on the video on Instagram, saying that he needed to be scolded, and then after realizing she piled on to a mess, explained what she saw in a statement where she basically doubled down despite acknowledging it might’ve not been exactly the way it seemed to her. Then recently, Sunwoo continued to complain to fans about the issue blowing up, his agency issued an apology, and he appealed to fans to believe he’s not a power tripping type of person.
Okay.
Mind you, this discourse has now been going on for almost two weeks now, and I gotta say … I kinda don’t give a shit? Also, not sure why people have to be entirely good or bad in this mess or ever. Can it not be just as simple as he made a mistake in not showing proper thanks to the staff, acknowledged as much sloppily, and then basically made PR blunders in continuing to “tweet through it” so to speak instead of just letting controversy run its course. Meanwhile, while Nana probably had the same thought as many other commenters, and thus is understandable on a human level, we can also say it’s sorta weird to single this incident out to bring attention to when it probably could’ve been just ignored and saved everybody trouble.
I don’t know much about him, so I’m not criticizing or defending him as a whole, I’m just saying this incident seems like it’s being given a bizarre amount of bandwidth even if we assume the best or worse of everybody involved. Maybe it’s partially me being tired of covering actual serious issues with wide-ranging consequences, but I just can’t find it in me to get up in arms over this, I guess. Hopefully he does better after this in both being mindful of staff and the response to any criticism afterward, and if you want to side-eye his personality after this then go for it, but other than that … it’s whatever.
Update
Sunwoo has now released a formal apology.
I apologize for the delay in writing this. I’ve been reflecting on how to truly express my honest thoughts and feelings, and I was worried that I might write something that doesn’t come from the heart.
First of all, I believe many of you must be feeling exhausted. I’ve been reflecting over and over again on my words and mistakes.
Because of my personal thoughts and words that lacked rationality, the intention behind what I wanted to convey became distorted. Even though I had no such intentions at all, I failed to be mindful of my words and actions, which led those who heard me to feel hurt by what I said and did while I was overwhelmed by emotion. For that, I sincerely apologize.
I want to make it clear this is absolutely not a message written just to move past this situation. From the beginning, I lacked the maturity to respond properly. And in trying to defend myself from the pain caused by harsh criticism, I ended up hurting many others with my words and behavior.
I don’t want to simply ask for forgiveness, nor am I saying that I was misunderstood. If anyone perceived me in a certain way, then I must acknowledge that perhaps I truly was that kind of person to them. What I need to do now is prove—to both you and myself—that I am not that person, that I am someone who truly values people, relationships, and hearts. Even if it takes time, I will show you this.
Finally, this message is my sincere apology to those who criticized me for my mistakes and immaturity, to those who may have felt hurt and uncomfortable because of my actions, and to everyone around me who continues to show me love. I hope this letter conveys my heart without any misunderstanding.
Once again, I deeply apologize to everyone who was hurt and made uncomfortable because of my immature response.
And to THE Bs who have given me their love—I’m truly sorry.
Should’ve just done this to begin with, but also maybe now we can stop pretending this is something that deserves weeks of discourse.