Yes, ASND Label is real and Fromis 9 members are re-debuting there

At the start of 2025, it was revealed that Fromis 9 members Hayoung, Jiwon, Nagyung, Chaeyoung, and Jiheon had all signed on with a new company called ‘ASND‘ to continue on with making music. However, in the aftermath of that there was radio silence from the company and the members, which made fans worry they had been duped or something.

Well, I’m happy to report* that ASND Label has opened both Instagram and Twitter accounts, and the five members themselves have followed.

*Also writing this cause some people accused me of making it up when it was literally in the news, but I digress.

achieve something never done before#ASND #어센드 pic.twitter.com/YayyNnah6W

— ASND (@ASNDLABEL) February 18, 2025

That said, I still have no idea who is behind the company, and the acronym in its name not even making sense doesn’t inspire the most confidence (just leave off a letter!), but whatever, I’m glad they’re gonna give it a go in some capacity.

Hopefully they get their name sorted out as well.